PENNYMAC - Assistant Vice President, Online Marketing

January 2025 - Current

PENNYMAC - Manager, Web Optimization

March 2019 - December 2024

• Developed & executed multi-channel digital media strategies, and roadmaps aligned with company growth and success goals.
• Closely tracked the latest digital marketing technologies, trends, and strategies to identify opportunities to enhance, and improve the business digital marketing roadmaps. Continuously evaluated company consumer-facing web properties, and executing on measurable optimization efforts by leading a highly effective testing team. Expert leader in ideating market relevant hypotheses, and, deep diving into analytics data to increase user engagement, in order to provide a steady stream of high converting leads for company sales teams.
• Juggled multiple high-visibility projects, and ensured quality & timely content delivery for multiple LOB's across the organization.
• Comfortable, and highly proficient in launching new, and maintaining existing consumer & B2B facing web solutions in a highly regulated business environment.
• Excellent working knowledge of most mainstream digital marketing tools such as: SFMC, HTML, CSS, jQuery, Chrome DevTools, Jekyll, Liquid, Yaml, etc. CMS: CloudCannon, LifeRay, WordPress, etc.
• G-Suite, MS Office Suite, Tableau, SnowFlake, Leadspedia, Rundeck, Jenkins, GitHub & AWS.
• Figma, Abobe Creative & Experience Suites, Screaming Frog, VWO, UserTesting, Optimizely, Target, HotJar, SEMrush, GA4, Tag Manager 360, etc.

AGIA AFFINITY - Manager, Digital Marketing

2014 - 2019

• Spearheaded client meetings to determine project needs and professional requirements and identify the correct course of action to help clients be successful.
• Maintained expert-level skills in digital platforms such as SalesForce Marketing Cloud, Adobe Creative Suite, Liferay CMS, Google Analytics, and Tableau.
• Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
• Devised strategies and roadmaps to support product vision and value to the business.
• Administered marketing calendar and posted new content to coincide with new product, and service releases.

DAVID ALLEN COMPANY | GTD^® - Multimedia Designer

2012 - 2014

• Executed on new creatives for web, video, DM & printed materials that adhered to the overall creative vision and branding direction which resulted in 30% sales growth in 12 months.
• Oversaw all phases of video production for coaching talent promotional pieces, from pre- to post-production primarily using Premiere Pro, After Effects, and Media Encoder.
• Designed new treatments for display, online marketing, print, and packaging materials to further enhance company product branding strategies which resulted in 20%+ growth in those channels.
• Designed updated brand fundamentals. Created a new style guide/branding guide with updated typography, color palette, and new design approach to enhance company brand awareness.

STERLING HEALTHCARE INFO SYSTEMS - Art Director

2008 - 2012

• Developed artistic visual products while working within defined technical guidelines.
• Maintained accurate specs by adhering to print and art specification standards.
• Approved art layouts, copy design, and illustrative work for publication.
• Designed new on-brand visual elements to effectively convey concepts and messaging.
• Juggled multiple projects and tasks to ensure high-quality and timely delivery.

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ADDITIONAL EXPERIENCE - Various Graphic & Motion Design Roles (USA & International)

1996 - 2009

• I will happily provide additional details regarding my previous work experiences beyond this time frame (upon request).